The Everything Store by Brad Stone

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Overview:

The Everything Store covers the definitive story of Amazon and it’s founder Jeff Bezos.
The book was published in 2013. 

Book Notes:

Book: 
When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.

Note: 
Every choice you make builds your life story. When you reflect back, it's the pivotal decisions that will define the legacy of your personal journey.

Book: 
It’s easier to invent the future than to predict it.

Note: 
Rather than speculating, shape the future actively by driving innovation. Creation is a more certain path than forecasting an unpredictable world.

Book: 
Most companies are not those things. They are focused on the competitor, rather than the customer.

Note: 
Companies that obsess over rivals miss the real opportunity: understanding and serving customers better than anyone else. Prioritize the customer experience for long-term success.

Book: 
Some of these investments will pay off, others will not, and we will have learned another valuable lesson in either case.

Note: 
Taking risks in investments leads to growth through learning, whether or not they succeed. Embrace the outcomes as learning experiences.

Book: 
Defects that are invisible to the knowledgeable may be obvious to newcomers.

Note: 
Fresh perspectives often uncover flaws that experienced individuals overlook. Embrace new viewpoints to continuously improve and innovate.

Reflection Thought:

What is one decision you can make today that will positively shape the story you tell about your life in the future?

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Chuang Tzu: Basic Writings

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Genghis Khan and the Making of the Modern World

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